Taking holiday Leave Good for the Economy

Australians have accrued 121 million days of annual leave which equates to around $31 billion dollars of unspent revenue.1 With Australians choosing to stay at work rather than taking a well-earned break, businesses and individuals, as well as the economy, are beginning to exhibit signs of strain. 2

The Australian tourism industry has long promoted great Australian holiday destinations and Queensland resort destination Couran Cove Island Resort has implemented a reward incentive to encourage over-worked Australians to enjoy their holiday entitlements.

Couran Cove Island Resort General Manager Scott Hayden said their “Take a break for Australia” package aims to provide a channel for some of the $31 billion dollars in unspent revenue to reach and bolster the Australian economy.

“I think everyone is entitled to a well-deserved break especially when choosing a local holiday destination that will help support and secure local jobs. Visiting Couran Cove Island Resort will be good for the soul and good for the economy.

“Through this campaign we want to reward existing and potential customers for holidaying at home,” Mr Hayden said.

Patriotic holiday makers booking a Couran Cove “Take a break for Australia” package will receive a free ferry transfer to and from the island and breakfast for each day of their stay. Value add campaigns such as this support the Tourism Australia approach to encourage Australians to use their four weeks annual leave entitlement each year.

In April 2009, Tourism Australia will launch the No Leave, No Life program which aims to give Australian companies and employees the help they need to plan for and take a great Aussie holiday.

Consumer-driven companies who value customer feedback reward existing customers for ongoing and repeat business while potential new customers are attracted by the value add deals on offer.

Clued in consumers are making big savings and benefiting from attractive special offers driven by a value add market focus.

Couran Cove Island Resort’s harmonious blend of nature and culture creates a truly Australian-styled resort. A beautiful location, excellent food, drink and entertainment, and an unrivalled list of sporting activities make the island an ideal location for the 60 per cent of Australians who do not use their full four weeks annual leave each year.

couran.com