Women head for the hills as UK weight-loss holidays surge.
Forget the vacation, forget the staycation, the hottest trend in summer holidays is the ‘weigh-cation’.
The obesity epidemic has become such a problem that bulging Brits are spending their summer break fighting the flab.
That’s according to FitFarms, the award-winning sports science fitness and weight-loss camp exclusively for women.
“We are seeing more and more women taking the plunge and doing something about their weight,” says Stephen Cole, MD of FitFarms.co.uk. “Groups of friends or mums and daughters often book together and make it a real week of girl power.
“We also have return guests who‘ve had such an amazing experience they’ve given up their summer holiday for a repeat week at FitFarms.”
Sharon Endersby, 50 from Ashford, Surrey, is going back to FitFarms for the second time this summer.
“The first time I went I was looking to improve my fitness levels and kick-start my exercise regime,” says Endersby. “I lost a great deal of fat as well and went home with a really healthy glow.”
“The calibre of instructors is just so high, they inspire you to change your whole relationship with exercise. And the food is delicious, I asked for some recipes to take home.”
Unlike military-style boot camps, FitFarms focuses on nutrition, exercise, psychology and healthy activities like Tai Chi.
FitFarms’ Fitness Fancies – a selection box of trial exercise classes - lets women try out everything from hiking to line-dancing, to see which workout routine is best for them.
“We believe in combining exercise with fun,” says Cole. “If something isn’t enjoyable you’re less likely to maintain it, so finding an activity you like is crucial.”
The average weight loss during seven-day FitFarms retreat is 8lb and 3oz but the record stands at 19lb 7oz.
The Sunday Times voted FitFarms the UK’s number one weight-loss camp. Courses run throughout the year in the Peak District and Exmoor. Private or shared rooms are available.
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