Friday, June 11, 2010

Queenstown ahead in beds

Research released today (11 June) shows Queenstown has once again topped the country as New Zealand’s destination of choice.

According to Statistics New Zealand’s April Commercial Accommodation Monitor (CAM) total visitor nights were up 208,168 or 13.5 per cent, domestic visitor nights were up 1.8 per cent to 71,838 and international visitor nights were up 20.8 per cent to 136,330 compared to the same time last year.

Destination Queenstown CEO Tony Everitt says it’s good to see visitor numbers consistently tracking up and particularly positive to see growth again in the domestic market.

“It’s a good indication that the local tourism industry supporting Destination Queenstown’s DQ’s True Colours autumn campaign is working. April is one of Queenstown’s most beautiful times of the year and we’re delighted more people are choosing to visit in what’s traditionally a quieter period.”

John McIlwain, the head of Queenstown’s Hotel Association, is also happy with the results. Local hotel guest nights were up 18.8 per cent compared to the same time last year.

“It’s very pleasing to see international business continue to produce solid results but we also need to keep in mind that Easter and the bi-annual Warbirds over Wanaka fell in April this year. However, as we move into the traditionally quieter months of May and June, there are some positive signs that occupancy levels over the quieter months will be better than last year.”

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