Monday, June 29, 2009

Thredbo to Host Cinema in the Snow

09Thredbo Resort in the NSW Snowy Mountains is set to host a WORLD FIRST with the construction of a one-of-a-kind 3D “Cinema in the Snow” to launch the new Event Cinemas on Friday 3rd July at 6.30 pm.

For one magical evening, Thredbo’s iconic snow slopes will be transformed into the world’s first outdoor 3D cinema.

Around 400 invited guests including celebrities, industry leaders and VIPs will walk the ‘Ice Carpet’ to watch one of this year’s most anticipated films, ICE AGE 3: DAWN OF THE DINOSAURS (PG) in a truly unique setting.

This incredible one-off Cinema in the Snow will feature a massive silver screen, state-of-the-art sound and world class digital 3D technology in a magical winter wonderland setting to create a cinema experience like no other.

Event Cinemas is the new premium cinema brand for the AHL group, owners and operators of Greater Union and Birch Carroll and Coyle cinemas. Event Cinemas will offer patrons an unparalleled cinema experience with options on every level including unique screening experiences and brand new food and beverage options.

The Cinema in the Snow will also offer patrons a cinema experience like no other and will feature unique food and beverage options for guests with a purpose built Candy Bar made entirely of ice – one for the kids serving ice creams, popcorn and hot Milo and one for the adults serving schnapps!

A team of experts will take three days and enormous amount of equipment to transform an area of the Friday Flat slope into this unique outdoor cinema. The purpose built projection room is temperature controlled to protect the state-of-the art digital 3D screening technology.

The real stars of the show however are the characters from the movie: Sid, Many and Diego appearing as life-size snow sculptures.



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