The unique structure will be open between 28 October and 3 November next to the iconic Tokyo Tower in central Tokyo, a high-profile site which draws around 3.2 million people annually and around 10,000 a day.
"The Rugby World Cup is a huge opportunity for New Zealand tourism and I am confident that many people who take the opportunity to experience this small taste of New Zealand in Tokyo will be inspired to experience the real thing in New Zealand in 2011," Mr Key said.
During the seven days the Ball is open, it will play host to a series of public and private events aimed at promoting New Zealand as a work/play destination.
Tourism New Zealand Chief Executive George Hickton said the Ball had already proved its worth in Paris and London, gaining huge exposure for New Zealand as the next host of the Rugby World Cup in 2011.
The giant rugby ball experienced success during its last two outings in Paris and London with 32,500 people entering the Ball to experience its tailor-made audio visual display promoting New Zealand.
"The Ball has been a wonderful vehicle for promoting New Zealand so far and it remains an important element in New Zealand's build up to the Rugby World Cup," Mr Hickton said.
"Arrivals from Japan have been declining for a while and we need high-profile public relations events like this to get noticed in what is a valuable and prized market in New Zealand's tourism mix," he added.
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