Statistics New Zealand figures out today show there were 17,000 more Australian visitors to New Zealand in March 2010, compared with 2009, an increase of 19.8 per cent. This growth helped boost overall visitor arrivals for the month of March by 7.4 per cent compared with last year, to a total of 243,000 visitors.
Tourism New Zealand Chief Executive Kevin Bowler said this marked 12 months of strong growth out of Australia, with holiday arrivals up 26.2 per cent (100,000 visitors) for the year to date. However he noted that the full effect of Easter would not be seen until April figures were available.
“Australia has been our banker market for the past 12 months. High-profile marketing activity has helped keep awareness high, and good deals on travel combined with the favourable exchange rate are keeping interest in New Zealand strong. It is fantastic to see these factors positively impacting travel to New Zealand over Easter,” he said.
“Feedback from the industry suggests we can expect more of the same from Australia for the coming months, with ski season bookings already tracking above last year.
“Joint-venture campaigns with the Regional Tourism Organisations have been underway since February and we are beginning to see early results from that activity.”
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