PURE ADVENTURE INCREASES ITS SHARE IN LUXURY MARKET

Queenstown guided experience specialist, Pure Adventure, is further expanding its share in the luxury holiday market with the purchase of Wanaka based Alpine-Class Tours.

Alpine-Class Tours provide privately guided chauffeured tours and tailor-made holidays for the luxury traveller and has been operating for the last five years.

Pure Adventure owner Steve Robertson believes Alpine-Class Tours is a great fit with his Queenstown company.

“We’re really excited to have this opportunity as Alpine-Class Tours is effectively an extension of our Pure Adventure brand. They too provide unique travel experiences and we look forward to growing both companies together,” he said.

Alpine-Class Tours offers South Island-wide tours, including special interest wine or farm tours, Milford Sound and West Coast excursions and off-road adventures in its supremely comfortable VX Landcruiser.

It can provide luxury airport transfers or transfers between hotels and lodges around the South Island.