Tuesday, June 1, 2010

TRAVELLING TO SOUTH AFRICA MADE EASY WITH ONLINE INITIATIVE

South African Tourism launches into the Social Media space

New Zealand travellers now have the opportunity to become an expert on all things South Africa with the launch of South African Tourism’s social media initiative.

The South African Tourism Australasia office has developed a blog at http://blog.southafricantourism.com.au/ which is being launched in conjunction with a Twitter page http://twitter.com/SouthAfricaANZ as well as two Facebook pages dedicated to the Australian and New Zealand traveller.

The new social media initiative aims to be content rich and engaging for the consumer; hosting a myriad of helpful South African travel tips from new deals, tours and activities, to suggested accommodation and local hints and secrets. For the football fanatics, the Twitter page will provide followers with updated World Cup news including match updates on the success of the All Whites.

As well as keeping up to speed with all things new and exciting in South Africa, visitors can have all their travel questions answered by the local South African Tourism office. The new Facebook and Twitter pages offer a unique two-way communication between travellers and South African Tourism. It also offers the New Zealand traveller to share their own South African Adventures.

“Globally, South African Tourism has had a presence in the social media space for some time, however we are very excited to be able to provide relevant news and updates on South Africa specific to the New Zealand traveller using this platform,” said Bangu Masisi, General Manager, South African Tourism, Australasia.

“We understand that the world’s focus will be on South Africa in just 11 days time, with the start of the 2010 FIFA World Cup™ and believe this is the perfect opportunity to embark on a journey in this space locally and engage with travellers who find the World Cup as inspiration to travel to South Africa in 2010 and beyond.

“Our blog, Facebook and Twitter pages provide not only a platform on which to provide consumers with real time information on South Africa, it is also a place where travellers can ask questions; and receive one-on-one advice from our team,” concluded Ms Masisi.

To hear the news, share stories and find out more about travelling to South Africa, New Zealand travellers can become a fan of Kiwis travelling to South Africa on Facebook at

http://www.facebook.com/?ref=logo#!/pages/Kiwis-Travelling-to-South-Africa/

For more information on South Africa, visit www.southafrica.net

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