Guinness announces second ‘Arthur’s Day’

The owners of Guinness® have announced its second Arthur’s Day™ celebration to be held on Thursday 23SEP10. Celebrations will take place across the globe, with people coming together to raise a glass to Arthur Guinness at events and festivities across Ireland, Europe, Asia, Africa, North America and the Caribbean.

Arthur’s Day honours the remarkable legacy of Arthur Guinness, the pioneer and philanthropist, who signed the 9,000 year lease on the St. James’s Gate Brewery in 1759 and introduced the stout brand to the world. The worldwide toast will begin at 17:59 (GMT) in Ireland on 23SEP with major nationwide live music performances taking place simultaneously in the Guinness Brewery at St. James’s Gate and in pubs and venues throughout Dublin, Cork and Galway. Among the many internationally renowned acts performing will be Snow Patrol, Jay Sean and Paolo Nutini.

www.guinness.com