Tuesday, June 29, 2010

Salmon World opens in Rakaia

A 4-D educational entertainment centre celebrating salmon has been built in Rakaia, New Zealand’s salmon capital. Salmon World has just opened its doors to the public,
transforming the Salmon Tales complex, beneath the township’s landmark leaping salmon sculpture in the centre of the Canterbury township, into a top-class comprehensive visitor attraction.

An all-new aquarium and 4-D movie experience adjoin the existing Salmon Tales cafe and restaurant. The aquarium focuses on the life-cycle of Rakaia salmon, while
the leading-edge 4-D movie provides an up close and personal experience of Mid Canterbury’s rivers, complete with bumpy ride, wind (and soon a spray of river water). The experience is so real that patrons will be strapped into their seats. The 13- minute 4-D movie also features jet-boating, a helicopter ride, skiing and snowboarding, and hot-air ballooning.

Centerpiece of the aquarium is a 30,000-litre salmon tank housing large salmon and trout specimens alongside a smaller multi-pool system that displays brown and rainbow trout, eels and whitebait. Information panels and videos will ensure that visitors gain a good appreciation of the life cycle of the salmon, fish and river conservation efforts and, of course, salmon fishing.

A retail outlet offering a range of fresh and processed salmon products as well as other premium New Zealand food and beverage items will complete the visitor
experience and the site continues to accommodate the Rakaia Information Centre.

www.salmonworld.co.nz

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