The two organisations have just launched another round of the ‘New Zealand Big Shout’ campaign in Australia.
Air New Zealand will give away free domestic travel by providing two free New Zealand domestic flights with every return trans-Tasman flight purchased during the promotion.
The campaign will run from 11th to 25th April for travel between 25 April and 30 June; and will give Australian travellers flight options to 26 domestic destinations from six Australian international gateways.
Tourism New Zealand is working with Air New Zealand to promote the campaign, as well as working with the New Zealand and Australian travel sellers and Regional Tourism Organisations to ensure there are great “on the ground” deals to back up the flight offer.
“This is a proven tool to stimulate travel at a quiet time between peak summer and the ski season for the New Zealand industry, and it’s an example of a public/private partnership that’s already been seen to work,” Tourism New Zealand Chief Executive Kevin Bowler said.
The campaign will also help unite the regional work Tourism New Zealand is already doing with Regional Tourism Organisations in Australia with a national campaign.
Australia has proven to be a very resilient market during the last year when many countries were hit by the global economic crisis.
In the year to February 2010 Australian holiday arrivals were up 22 per cent, or 84,478 visitors.
The NZ Big Shout campaign will run on TV, online and print encouraging potential travellers to visit either Air New Zealand’s website - www.airnewzealand.com.au – or Tourism New Zealand’s website - www.newzealand.com – to purchase the flight offer, and to check out the range of industry offers.
Air New Zealand Deputy CEO Norm Thompson says the Big Shout campaign is a great way of encouraging Australians to explore more regions of New Zealand.
“When Tourism New Zealand and ourselves ran the NZ Big Shout campaign last year we saw a significant increase in the percentage of passengers who included a domestic flight as part of their itinerary.
“Through this campaign we plan to not only attract a lot more Australians to discover more of New Zealand but to also create a lot more ambassadors who will return to Australia raving about New Zealand,” Norm Thompson said.
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