Monday, April 12, 2010

RECAPTURE CLASSIC HOLLYWOOD GLAMOUR

Newest guest experience reflects the Beverly Hills lifestyle

The Peninsula Beverly Hills has added a new experience to its renowned Peninsula Academy programme, which launched in May 2008 to provide hotel guests with unique insights into the Beverly Hills culture, lifestyle, cuisine and arts. The new “Recapture Classic Hollywood Glamour” experience allows guests to be photographed in the style of the famous black-and-white studio publicity portraits of movie stars in the 1930s and 40s, shot by award-winning photographer Roger G. James, whose work has been seen on broadcast outlets including Extra Hollywood, E! Entertainment and CNN.

The photo shoot takes place in the comfort of a guest room or suite, where a portrait studio will be set up, complete with makeup, costumes, props and lighting. Within one to two hours, Roger G. James will transform the guest into a glamorous star from the past, à la Lana Turner, Vivien Leigh, Clark Gable or Greta Garbo and capture the look on black-and-white film. A week later, the guest will receive a selection of proofs from which to select the perfect portrait. The in-room portrait sitting, plus two 11x14-inch black-and-white portraits, is priced at US$ 950.

The Peninsula Academy was created in 1997 at The Peninsula Hong Kong to provide hotel guests with a personalised introduction to the city’s cultural highlights, with activities including Tai Chi, Calligraphy and Chinese Dumpling Making. Due to the popularity of the Hong Kong programme, the Peninsula Academy is now on offer at all nine Peninsula hotels in Asia and the US, with diverse experiences reflecting the unique cultures of the cities.

More Peninsula Academy experiences in Beverly Hills:

· Star in a Hollywood Movie: A TV producer and crew will film guests and their families sightseeing, shopping, relaxing by the pool – whatever takes their fancy - in Tinsel Town. The footage will be edited into a professional-quality movie that they can watch on DVD at home. Prices start at US$ 2,500 per day.

· Discover Your Inner Surfer Dude: Learn to surf from Rod Samper, the instructor who taught Tom Cruise, Cindy Crawford and Harrison Ford and their families to surf. The hotel will transport guests by town car to Malibu for their private lesson, which will be followed by a picnic prepared by The Peninsula Beverly Hills’ team of chefs. Prices start at US$ 225 per person, per hour.

· Sound Like a Star: Guests who tremble at the idea of public speaking can work with Bob Corff, the voice coach who taught Cate Blanchett to sound like Katherine Hepburn in “The Aviator”, and Jake Gyllenhaal to sound like a cowboy in “Brokeback Mountain”. Bob Corff also coaches top executives for Oscar-winning performances in the boardroom. Prices start from US$ 185.

· West Coast Wellness Workout: Alonzo Cannon, who has shaped such celebs as Colin Farrell, will create customised fitness regimen for guests, and then lead them through it on the beach, on a trail in the Hollywood Hills or in the hotel’s Fitness Centre. Prices start from US$ 200 an hour.

The Peninsula Academy reservations are subject to availability and advanced bookings are recommended. www.peninsula.com.

About The Peninsula Beverly Hills
The only AAA Five Diamond and Forbes/Mobil Five-Star hotel in Southern California for 17 consecutive years, The Peninsula Beverly Hills offers 193 elegantly appointed rooms, including 36 suites and 16 private villas, nestled among lush tropical gardens in the heart of Beverly Hills. This iconic luxury hotel is home to the sumptuous Belvedere Restaurant, The Living Room, where the legendary Peninsula Afternoon Tea is served daily, The Peninsula Spa and the Rooftop Garden, a refined-resort oasis featuring a swimming pool, private cabanas, and outdoor cocktails and dining. The Peninsula Beverly Hills is located at the intersection of Wilshire and South Santa Monica Boulevards, within easy walking distance of Century City and Beverly Hills’ legendary Rodeo Drive.



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